Philips has launched Philips Zoom, a new at-home whitening product that includes custom-made trays.
The system works by dentists taking intraoral scans of patients' mouths, then sending the scan data to a Philips-affiliated lab. Then, customized whitening trays ship directly to patients' homes.
The tray is handmade with a durable, clear finish, Philips said. The whitening formula includes calcium phosphate, potassium nitrate, and sodium fluoride, which aim to protect enamel, reduce sensitivity, and improve tooth luster.
Each kit costs a dentist $99. However, the first tray is available for $35.