New product: Oral-B launches compact toothbrush

Oral-B has launched the Compact Clean, a smaller toothbrush aimed at millennials.

In a Procter & Gamble consumer study, millennial respondents said they wanted a small brush head that cleaned well. The new product's head is 25% smaller than Oral-B's traditional brushes and has bristles that are soft yet dense. The brush also has an ergonomically designed handle.

The Compact Clean toothbrush. Image courtesy of Oral-B.

Oral-B has a suggested retail price of between $3.99 and $4.50 for the brush. It is already in select stores in the U.S.