7 questions most dentists don't ask their marketing firm September 18, 2019 -- As a practice owner, you want your marketing to convey the right image of your practice, writes Dr. Mikaeya Kalantari. But how do you know that a marketing firm is right for you? She specifies seven questions to help you wisely spend your marketing budget. Discuss
Beat dental competitors with defined marketing goals September 9, 2019 -- SAN FRANCISCO - To get a leg up on the competition, dental practices must know their goals, develop objectives that define their overarching visions, and then implement strategies to reach them, according to a presentation at the 2019 ADA FDI World Dental Congress. Discuss
5 ways to design a scroll-stopping social media ad August 21, 2019 -- You probably see ads for dental and other healthcare practices when you are scrolling through your social media feeds, writes Dr. Mikaeya Kalantari. She offers five ways your practice can take advantage of these opportunities, from storytelling to special offers. Discuss
Why social media is a must for your dental office August 7, 2019 -- When it comes to social media, the idea is to remind your community that you are more than just a doctor and a business owner, writes Dr. Mikaeya Kalantari. She suggests highlighting your interests and activities beyond the practice to help build a connection with patients and to let your personality shine. Discuss
4 tips to improve your practice's SEO July 18, 2019 -- If you'd asked Dr. Mikaeya Kalantari about search engine optimization (SEO) when she graduated from dental school, she admits she wouldn't have known how to answer. Now, as a pediatric dentist and successful blogger, she has come to understand how important SEO is for a practice. She shares four tips to help yours. Discuss
OperaVR adds practice facts feature June 18, 2019 -- OperaVR has added a feature to its virtual reality (VR) application that shares interesting facts about the dental practice and team members.
Dentsply Sirona sells Futuredontics April 19, 2019 -- Dentsply Sirona has announced the sale of dental marketing services and software company Futuredontics to investment firm Congdon Street.
Seize the marketing advantage with teledentistry: Part 2 April 4, 2019 -- Teledentistry at one time may have been thought of as exclusively a public health service. However, as the technology has evolved and the costs involved lowered, the opportunity for this service to add to your practice's revenue has grown. Part 2 of this series by Michael Ventriello focuses on how to promote the benefits to your current and prospective patients. Discuss
Do's and don'ts for promoting your implant services March 11, 2019 -- Given the huge number of edentulous people, most patients are likely to know someone who could benefit from implants. This service should get special attention during both the new patient orientation and appointments with existing patients. Creating greater awareness of implants can lead to referrals of family members, friends, and other acquaintances, Dr. Roger P. Levin notes in his latest Practice Success tip. Discuss
Products to look for at Chicago Midwinter 2019: Part 2 February 20, 2019 -- A highlight of the upcoming 2019 Chicago Dental Society Midwinter Meeting will be the vast exhibit hall with hundreds of companies showcasing their products. Here is the second part of our preview of new and recently introduced products, including imaging, practice management, and restorative products and services. Discuss