The amendment, part of California's Integrated Waste Management Act of 1989, states that labels must be placed "clearly and conspicuously" with the phrase "Do Not Flush" and with the corresponding symbol.
The alliance said that members who manufacture such wipes, or who are wholesalers, suppliers, or retailers responsible for labeling or packaging such wipes, are subject to this requirement. To fall under the scope of the law, the wipes must either be marketed as a baby or diapering wipe or be composed entirely or in part of petrochemical-derived fibers and be likely to be used in the bathroom, with a significant potential to be flushed.
Civil penalties for companies violating the law's provisions range from $2,500 to $100,000 per violation. The Private Right of Action related enforcement is not in place with this California regulation, the alliance added to its reminder.
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